Haribo has been a household name in the confectionery world for decades. The brand was founded in 1920 by Hans Riegel in Bonn, and grew from a small kitchen production to a global icon. The famous slogan ‘Haribo makes children happy, and adults too’ reflects exactly why the brand is so beloved: it brings generations of fun and recognition.
One of the reasons Haribo has such a strong position is the constant innovation within its range. In addition to classics such as Goldbears and Happy Cola, the brand regularly introduces new flavours, textures and shapes. This allows Haribo to continually surprise a wide audience – from nostalgic enthusiasts to those discovering new varieties.
What makes Haribo unique is the recognisable balance between quality and pleasure. The products are developed with attention to taste, texture and experience. Whether it’s soft gummies, sour varieties or fruity sweets, each creation is designed to offer a little moment of happiness. That’s also why Haribo is internationally regarded as the standard for gummy sweets.
That is why we offer a very wide range of Haribo products that fully reflect its rich history and diversity. From colourful mixes to unique international varieties, the variety clearly shows how versatile the brand has become. Haribo continues to evolve, but the essence remains the same: fun in every form and for every generation.